About
East Loddon

4 Generations

For more than a century, East Loddon has been shaped by the dedication, skill, and vision of the Hooke family. Each generation builds on the last, blending tradition and innovation to create Merinos renowned for quality, performance, and integrity.

Tom and Sarah Hooke lead East Loddon Merino Stud with a shared commitment to excellence, innovation, and animal welfare. As custodians of a proud family legacy, they combine deep generational knowledge with a progressive mindset, ensuring the stud remains at the forefront of the Merino industry.

Tom’s expertise in genetics and breeding, paired with Sarah’s business acumen and strategic vision, drives a holistic approach that values both performance and sustainability.

Tom & Sarah Hooke

Together, they champion Soft Rolling Skin (SRS) breeding, advanced scientific selection methods, and ethical farming practices, building on over a century of Hooke family dedication.

Their leadership not only upholds East Loddon’s reputation for quality but also positions it for a dynamic, future-focused role in Australian sheep breeding.

  • Vision

    To lead the industry in regenerative, nature-positive sheep farming, empowering farmers with resilient genetics and superior wool production.

  • Purpose

    To help sheep farmers build a stable, sustainable future for their families and farms.

  • Values

    →  Family

    →  Integrity

    →  Longevity

    →  Stewardship

    →  Leadership

  • For over a century, the Hooke family has dedicated itself to breeding Merinos of exceptional quality, passing down hard-earned knowledge, skills, and values through each generation. This multi-generational commitment ensures that East Loddon’s flocks embody both time-honoured craftsmanship and the forward-thinking vision required for the future of Australian wool.

  • East Loddon’s legacy is one of innovation and courage. From being early adopters of Soft Rolling Skin (SRS) breeding to embracing advanced genetic technologies, the Hooke family has never shied away from challenging tradition to improve animal welfare, productivity, and wool quality. This willingness to lead change has positioned East Loddon as a benchmark in the Merino industry.

  • Legacy at East Loddon is about more than sheep – it’s about land, people, and future generations. Guided by a deep respect for the environment and community, the Hooke family has cultivated sustainable farming practices that protect natural resources while producing wool of the highest standard. Their legacy is one of guardianship, ensuring the stud thrives for decades to come.

Our Legacy