At East Loddon, we’ve spent over 40 years breeding Merinos that are made to thrive – in the paddock, on your books, and in the future of the industry. Our SRS sheep are low-maintenance, high-performing, and naturally resilient, with wool that speaks for itself and genetics built to last.

We empower farmers with fit-for-environment genetics, high fertility, and regenerative practices, shaping a more profitable, nature-positive future for Australian agriculture.