The reigns of the stud have recently been handed over to the next generation. Tom and Marcus Hooke are progressing the stud and commercial business with the guidance of the stud founders Bill and Diane Hooke.

East Loddon Merino Stud is operated alongside 15,000 commercial breeding ewes on 90,000 acres of open pastoral country. The business is spread across four properties within the Wanganella/Booroorban area.